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OzTAM is the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets and nationally for subscription television.
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OzTAM manages and markets television ratings data for total television viewing in Sydney, Melbourne, Brisbane, Adelaide and Perth across all television households and nationally for all subscription television households.
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Television remains a key part of everyday life according to the latest Australian Multi-Screen Report covering the fourth quarter of calendar 2012. OzTAM has announced the extension of its contract with global information and insights company Nielsen for the supply of television audience measurement (TAM) services in the five Australian metropolitan markets. The new agreement takes effect on 1 J... OzTAM is pleased to offer the latest information on the take-up of digital terrestrial television (DTT) technology in Australia's five metropolitan markets.
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OzTAM ratings are the accepted metric by which Australian television performance is evaluated.
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