OzTAM is the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets and nationally for subscription television.
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OzTAM manages and markets television ratings data for total television viewing in Sydney, Melbourne, Brisbane, Adelaide and Perth across all television households and nationally for all subscription television households.
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OzTAM to increase number of homes in its TV ratings panels by 50 per cent in 2017, extends Nielsen contract. OzTAM to add ‘Total Grocery Shoppers’ demographic to TV ratings database in 2017. The Q2 2016 Australian Multi-Screen Report, continues to explore the impact of digital technologies and take-up of connected devices on audience behaviour.
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OzTAM ratings are the accepted metric by which Australian television performance is evaluated.
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