OzTAM is the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets and nationally for subscription television.
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OzTAM manages and markets television ratings data for total television viewing in Sydney, Melbourne, Brisbane, Adelaide and Perth across all television households and nationally for all subscription television households.
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OzTAM to increase number of homes in its TV ratings panels by 50 per cent and extends Nielsen contract. To provide a snapshot of the platforms and devices on which Australian free-to-air and subscription broadcasters are providing catch up TV services, OzTAM has created this matrix. The Q2 2016 Australian Multi-Screen Report, continues to explore the impact of digital technologies and take-up of connected devices on audience behaviour.
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OzTAM ratings are the accepted metric by which Australian television performance is evaluated.
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