OzTAM's Gold Standard ensures our clients achieve consistent calculations when using TV ratings data.

GOLD STANDARD

OzTAM's Gold Standard is a ratings analysis software benchmark that ensures consistency across the industry.

OzTAM supplies access to minute-by-minute ratings data. Subscribers to this data may choose the software system they wish to use for its analysis.

As a result, OzTAM has developed a Gold Standard, covering the arithmetical procedures for standardising the calculation of television audience measures.

Only Gold Standard accredited software can be used for analysing OzTAM data.

The OzTAM Gold Standard enables our clients to achieve consistent calculations of television ratings, when analysing OzTAM data.

A list of Third Party Software suppliers (pdf, 107k) who have achieved the enhanced OzTAM Gold Standard v1.0 Accreditation, published February 2005.