Additional tools to understand the enhanced service OzTAM provides from 27th December 2009

RESOURCES

FAQS

Most Frequently Asked Questions (FAQs) about Time Shift Viewing.

New Reporting Variables

New Reporting Variables - additional variables available from 27 December 2009 for the analysis of Time Shift Viewing.

Data Availability Calendar

Time Shift Viewing adds a new dimension to television ratings data. To better understand when each type of data is available check the Data Availability Calendar.

PVR (Personal Video Recorders) Penetration

The growth in the consumer use of PVRs (Personal Video Recorders) is the key driver to this service enhancement – measurement and reporting of Time Shift Viewing. Estimated PVR household penetration across the 5-city metropolitan areas is currently in the 25-27%* range.

* estimates based on the quarterly OzTAM Establishment Survey

Guidelines for reporting OzTAM Time Shift Viewing data (pdf, 634k)

Symbols – Overnight and Consolidated – files can be downloaded below

(png, 10k) indicates the data is for ‘Overnight’ viewing [i.e., ‘Live’ + ‘As-Live’]

(png, 9k) indicates the data is for ‘Consolidated’ viewing [i.e., ‘Live’ + ‘As-Live’ + ‘Time Shift’]

Tips

Always consider the key facts when Reading OzTAM Reports.