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Additional tools to understand the enhanced service OzTAM provides from 27th December 2009 |
RESOURCESFAQSMost Frequently Asked Questions (FAQs) about Time Shift Viewing. New Reporting VariablesNew Reporting Variables - additional variables available from 27 December 2009 for the analysis of Time Shift Viewing. Data Availability CalendarTime Shift Viewing adds a new dimension to television ratings data. To better understand when each type of data is available check the Data Availability Calendar. PVR (Personal Video Recorders) PenetrationThe growth in the consumer use of PVRs (Personal Video Recorders) is the key driver to this service enhancement – measurement and reporting of Time Shift Viewing. Estimated PVR household penetration across the 5-city metropolitan areas is currently in the 25-27%* range. * estimates based on the quarterly OzTAM Establishment Survey Guidelines for reporting OzTAM Time Shift Viewing data (pdf, 634k) Symbols – Overnight and Consolidated – files can be downloaded below
TipsAlways consider the key facts when Reading OzTAM Reports. |