From 27 December 2009, the OzTAM television ratings service will include the measurement and reporting of Time Shift Viewing. This will be the most significant change to Australian television audience measurement since People Meters were introduced and responds to the increasing use of personal video recorders (PVRs). On this page, media industry leaders discuss the implications of OzTAM's enhanced service.
Kate Inglis-Clark, CEO, OzTAM, explains the extent of TSV-related consultation with industry stakeholders. Click to play.
David Ellem, CEO, AGB Nielsen Media Research (OzTAM’s research provider), discusses the unique technical challenges of measuring TSV in Australia. Click to play.
TSV data will enhance the tools available to advertisers and broadcasters in understanding how people actually watch television and in reaching their target audiences. Click to play.
Broadcasters, advertisers and media agencies discuss how they will adapt their strategies to TSV and employ the data that is most relevant to their objectives. Click to play.
Media industry leaders offer their views on OzTAM’s enhanced ratings service incorporating TSV data. Click to play.
Advertisers, media agencies and networks share their expectations on how working practices will change with the introduction of TSV data. Click to play.
