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OzTAM is Australia's official source of television audience measurement, covering broadcast free-to-air viewing in the five mainland metropolitan markets; subscription television nationally; and BVOD viewing on connected devices throughout Australia.
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OzTAM’s measurement principles
OzTAM believes independent, objective and accountable data is essential to understand audience behaviour and evaluate media performance.
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OzTAM's services
OzTAM manages and markets comprehensive television viewing data, spanning broadcast TV, online-delivered broadcaster content (BVOD), and all-screen Total TV.
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