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OzTAM is the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets and nationally for subscription television.
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OzTAM manages and markets television ratings data for total television viewing in Sydney, Melbourne, Brisbane, Adelaide and Perth across all television households and nationally for all subscription television households.
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OzTAM today reveals a new logo and refreshed brand identity. The update reflects OzTAM’s evolution from 2001, when it reported five channels, to more than 100 channels today. To give clients a more holistic perspective of viewing behaviours by various markets, OzTAM has created this Metropolitan Market Snapshot that illustrates the differing technical characteristics of OzTAM’s markets. OzTAM is pleased to offer the latest information on the take-up of digital terrestrial television (DTT) technology in Australia's five metropolitan markets.
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OzTAM ratings are the accepted metric by which Australian television performance is evaluated.
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