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OzTAM is the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets and nationally for subscription television.
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OzTAM manages and markets television ratings data for total television viewing in Sydney, Melbourne, Brisbane, Adelaide and Perth across all television households and nationally for all subscription television households.
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OzTAM announces a increase in the size of the panels and an extension of the Nielsen contract. To provide a snapshot of the platforms and devices on which Australian free-to-air and subscription broadcasters are providing catch up TV services, OzTAM has created this matrix. The latest Australian Multi-Screen Report, covering the first quarter of calendar 2016, looks at how greater content and platform choice influences audience behaviour.
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OzTAM ratings are the accepted metric by which Australian television performance is evaluated.
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