Using OzTAM ratings

Using OzTAM TV ratings

OzTAM TV ratings data provide an extraordinary depth of information and variables for analysing television performance.

This recognises that clients have diverse programming and commercial objectives that require many different criteria for evaluating success.

OzTAM strives to help clients understand and make the most of what the data service offers.

Here you will find a range of information, advice and tools to aid in working with and reporting OzTAM ratings data.

• OzTAM Guidelines - regular updates to assist subscribers in using OzTAM data
• Ratings Guide – an overview of the main points to consider when using OzTAM TV ratings
• Tools – references including annual OzTAM Calendars, Data Availability Calendar, demographic profiles such as Generation categories, Occupation classifications and Household lifecycle categories, Universe Estimates, Sampling Variance Calculator, Reach and Frequency Guide
• Accessing OzTAM data – how to obtain OzTAM TV ratings data
• Sourcing OzTAM data – how to correctly source and label OzTAM data. You’ll also find logo files available for download here
• Terms and definitions – a snapshot of the common terms used in working with TV ratings and what they mean
• FAQs – frequently asked questions about OzTAM ratings

Feel free to contact us if you need further help in understanding or using OzTAM ratings: 02 9929 7210 or info@oztam.com.au