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Video Player Measurement
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OzTAM's Video Player Measurement (VPM) ReportAs Australian TV networks have progressively expanded the platforms and devices by which they offer broadcaster video on demand (BVOD) services, consumers have embraced the flexibility to enjoy television anywhere, any time, and on the device of their choosing.
Launched in early 2016, OzTAM’s Video Player Measurement (VPM) service marked the first phase in OzTAM's response to the changing ways in which audiences watch broadcast television across screens, giving the media industry a more complete picture of how Australians consume TV content.
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Video Player Measurement
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OzTAM's Video Player Measurement service shows Australians' steady uptake of internet-delivered TV content.
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